WHAT'S TRENDING: Functional Produce
Functional produce is in demand – fruits and veggies that support immunity, gut health, and overall wellness.
Functional Produce: The Future of Fresh
Functional produce is a term you’ll be hearing more and more. As consumers become increasingly health-conscious, they’re looking for fruits and vegetables that go beyond basic nutrition to support overall wellness.
This “food as medicine” approach is especially popular among millennials and Gen Z, who seek produce with specific health benefits – from boosting immunity to improving gut health and enhancing brain function.
For example:
Berries rich in antioxidants to fight inflammation and support heart health
Leafy greens with anti-inflammatory and detoxifying properties
Citrus fruits loaded with vitamin C to strengthen immunity
As this trend continues to grow, demand for nutrient-dense, functional produce is reshaping the industry and driving sales. Stocking your produce section with items that promote wellness can attract health-focused shoppers looking to fuel their lifestyles with purpose.
🍇 Stay ahead of this produce trend. Contact your Westlake Produce representative to source the freshest functional fruits and vegetables for your customers.
