It may be cold in California, but the strawberry market is heating up! Pricing is going up due to the weather, but there is also not enough supply to cover retail needs on both the East and West Coast. As for the growing regions, Mexico continues to ship strawberries but has yet to peak. Baja is currently extremely limited, but is the best quality right now for all strawberry growing regions, followed by Oxnard, and Florida (which is very limited). Santa Maria continues to ship strawberries, as well as Salinas, which are growing under hoops.